Kia introduced an update to its Plan S strategy for its long run company at the 2021 CEO Investor Working day, held digitally nowadays in Seoul. The update to its mid- to prolonged-term roadmap was introduced by Ho Sung Track, president and CEO of Kia Company.
“Kia is currently being reborn in 2021 with a new logo, new layout, and new company title,” stated Tune. “Kia will change into a model that excites and evokes customers with innovative mobility encounters.”
The renewed ‘Plan S’ system is underpinned by a few main pillars: advancing electric vehicle (EV) changeover, strengthening purpose-developed auto (PBV) business and expanding upcoming mobility products and services.
Advancing EV changeover
By 2030, eco-welcoming automobiles this kind of as EVs, HEVs and PHEVs will make up 40% of all Kia gross sales with an once-a-year goal of 1.6m units. As portion of this, the automaker aims to expand EV product sales to 880,000 units in 2030 and turn into a major world wide seller.
Commencing with the launch of its first devoted EV afterwards this 12 months, Kia will improve its EV lineup by 2026 with 11 new styles – 7 dedicated EVs constructed on the Electric powered-Worldwide Modular Platform (E-GMP) architecture, and four dependent on existing ICE derivatives.
EVs developed on E-GMP purpose to set new benchmarks in All-Electrical Vary (AER), driving effectiveness, interior space, and tech application. The EVs will operate as sensible devices with expanded software of Audio Video clip Navigation Telematics (AVNT), More than-the-Air (OTA) and Element on Desire (FoD) services.
The initial committed EV from Kia, codenamed CV, will be featured with HDA2 (Freeway Driving Support Level 2) engineering. Setting up in 2023, Kia EVs will be geared up with Freeway Driving Pilot (HDP), a important autonomous driving Level 3 enhancement.
Even further item facts and efficiency specs for the CV will be unveiled future thirty day period.
Strengthening PBV company
Kia will unveil its to start with purpose-built vehicle (PBV) in 2022, with even more PBVs to be launched in accordance to marketplace demands. The corporation is concentrating on yearly income of 1m models by 2030 to become a environment chief in PBVs. To this close, Kia will establish a wide variety of specialised cars based on its PBV-devoted skateboard platforms.
Kia plans to additional increase its PBV business enterprise via open up innovation by cooperating with other providers to acquire micro/massive board platforms for unmanned shipping and delivery and e-commerce sectors. The business will also progress its possess very scalable small board platforms and technologies because the corporation expects market demand from customers for these solutions to increase globally.
Growing foreseeable future mobility expert services
Kia’s mobility providers will get a competitive edge by carefully focusing on and focusing on main parts.
In the company-to-buyer domain, Kia will increase existing products and services. In Spain, the firm’s flagship motor vehicle-sharing provider Wible will be expanded with Wible Mas and Wible Empresas (tentatively named). The vehicle usership service KiaMobility, which was introduced in September last 12 months as a pilot task in Italy and Russia, will also launch in further European marketplaces.
In the organization-to-federal government and company-to-small business, Kia will launch an EV-primarily based services that brings together subscription and car-sharing. Underneath this new mobility service principle, motor vehicles will be utilised for company on weekdays and rented by people today on the weekends.
The subscription programme Kia Flex, which was introduced in Korea in 2019, will start a worldwide model afterwards this calendar year beneath the name Kia Membership. The assistance will be operated by Sixt Leasing, which was obtained by Hyundai Motor Group previous yr, and the cars will be supplied by regional affiliates and sellers.