XLerate rebranding its 16 auctions under America’s Auto Auction banner

XLerate Team, which acquired the America’s Car Auction group late final calendar year, claimed Wednesday it is rebranding the 16 XLerate auctions with the AAA title, as the corporation consolidates the XLerate auctions with the 23 AAA internet sites under a unified branding.

The team is also launching a revamped logo.

“XLerate Group’s acquisition of America’s Auto Auction in December 2021 designed an in depth team of 39 auction web-sites across 18 states. We are consolidating our two auction groups into one particular team which will just take on the America’s Car Auction identify,” chief executive officer Cam Hitchcock said in a news release.

“This adaptation will enable in the growth of our model as we introduce the new identify to our personnel, our shoppers, and our business,” he mentioned.

AAA government vice president and chief revenue officer Chuck Tapp extra: ““Our companies have already cast a near connection, which will be reinforced with our united brand identification.”

Here is how the 16 XLerate auctions will be rebranded less than the new united model id:

Aim (Auctions In Motion) Santa Ana: America’s Purpose Santa Ana
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Aim (Auctions In Movement) Thousand Oaks: America’s Aim Thousand Oaks
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Badger Point out AA: America’s AA Wisconsin
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Charleston AA: America’s AA Charleston
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Corry Car Vendor Exchange: America’s AA Erie
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Clark County AA: America’s AA Clark County
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EPI El Paso Impartial AA: America’s AA El Paso
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Columbus Truthful AA: America’s AA Columbus Reasonable
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Grand Rapids AA: America’s AA Grand Rapids
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Higher Kalamazoo: America’s AA Better Kalamazoo
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Bigger Shreveport-Bossier AA: America’s AA Shreveport
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Morton AA: America’s AA Larger Peoria
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Southeastern AA: America’s AA Savannah
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Texas Lone Star AA-Lubbock: America’s AA Lone Star Lubbock
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Texas Lone Star AA-Austin: America’s AA Lone Star Austin
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Your Auction Tampa Bay: America’s Your Auction Tampa Bay