Detroit — Rocket Auto on Tuesday introduced an on the internet car or truck marketplace for people, the latest step ahead in the company’s nascent push to grow to be a main player in the automotive retail room.

The firm, which is under the umbrella of billionaire Detroit businessman Dan Gilbert’s Rocket Organizations Inc., announced that RocketAuto.com went dwell with inventory of some 35,000 autos shown by more than 300 car sellers across the region. The enterprise expects its inventory to expand as additional dealerships join the platform, with “numerous significant supplier groups … currently fully commited to the system,” in accordance to Rocket Auto CEO Victor You.

“Shoppers have often desired a superior research and variety experience as they navigate as a result of marketplaces,” You reported in an job interview Tuesday.

But oftentimes, he said, prospects start the automobile-shopping for approach before they are fairly completely ready to purchase. So where competing marketplaces may send out a customer instantly to a dealership for help, You explained, Rocket as an alternative allows the client to navigate the approach on their own and then appear to the dealership when they are truly prepared to shut the sale.