Peugeot has rebranded, ditching the previous silver-toned lion in favour of a clear, fashionable, monochrome structure set on a protect. It can be a reboot the brand’s traditional 1960’s emblem, but with a modern-day twist – 1 that Peugeot hopes will reposition alone as one of the far more aspirational brand names in the new Stellantis team.
At very first look, the new structure stands out previously mentioned the other flat layout car rebrands of late for the reason that it really is, very well, however fascinating to seem at. And we have to say, we believe it’s a marked enhancement on the cowardly Lion/Tin Male hybrid that has been a aspect considering the fact that 2010. But is it ample to rival our pick of the best logos?
Featuring a structured lion’s facial area, the new lion’s head has superbly angled characteristics drawn in white line, which are shorter and thicker than the 1960’s variation (see the whole evolution underneath), having up significantly less of the lion’s head and enabling the damaging room to sing. Sat inside a protect (a lot like the Lamborghini emblem), modern satisfies basic in a way that we believe tasks the upmarket vibe Peugeot was aiming for. The structure is easy and very clear plenty of to function across a selection of interfaces, devoid of experience dull.
Peugeot applied a retro style language for the redesign, which incorporates a new font. The new branding is to be identified on new cars from now on – starting with the 308 hatchback up coming month.
There are several opinionated people pointing out the similarities to other motor vehicle manufacturers, together with Lamborghini and Ferrari (it is an animal within a shield, whichever way you appear at it). But due to the fact Peugeot made use of a shield as considerably back again as 1955, we’re not absolutely sure this criticism has, erm, wheels when directed at Peugeot. Nevertheless of class, it may perhaps point out a wider problem with branding across the car or truck sector – is it turning out to be homogenous?
the Shield is like Lambo and then exact same ideasthey hoping to go large pic.twitter.com/YeLYBuundjFebruary 26, 2021
This is rather related though…
I understood the new @Peugeot logo reminded me of a different vehicle brand’s badge… pic.twitter.com/rC68ZEyAcjFebruary 26, 2021
Other viewpoints are mixed, with some commenting on issues with the dimensions…
They essential an update, but I am not sure why they couldn’t’ve just modernised their present brand identification. Or just disregard Peugeot and go all in on DS.Also Lamborghini/(Scuderia) Ferrari shield vibes.February 26, 2021
Nevertheless there are some out there who just like the style and design.
Current peugeot`s have the very best style and design out there in “low cost vehicle” segment, fingers down. and this logo seems to be great, I believe they have a winner on their hand. Their most important issue is I feel the “drivers graphic”February 25, 2021
Automobile models are flocking to the flat redesign get together at the instant, and we imagine this is just one of the far more successful attendees. It really is not in the exact same development-busting sphere as the modern sizzling Burger King rebrand, but we understand car redesigns are a much more sedate affair, so this is effective just high-quality.
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