Peugeot’s roar-some new symbol divides opinion

Peugeot has rebranded, ditching the previous silver-toned lion in favour of a clear, fashionable, monochrome structure set on a protect. It can be a reboot  the brand’s traditional 1960’s emblem, but with a modern-day twist – 1 that Peugeot hopes will reposition alone as one of the far more aspirational brand names in the new Stellantis team.

At very first look, the new structure stands out previously mentioned the other flat layout car rebrands of late for the reason that it really is, very well, however fascinating to seem at. And we have to say, we believe it’s a marked enhancement on the cowardly Lion/Tin Male hybrid that has been a aspect considering the fact that 2010. But is it ample to rival our pick of the best logos?

Featuring a structured lion’s facial area, the new lion’s head has superbly angled characteristics drawn in white line, which are shorter and thicker than the 1960’s variation (see the whole evolution underneath), having up significantly less of the lion’s head and enabling the damaging room to sing. Sat inside a protect (a lot like the Lamborghini emblem), modern satisfies basic in a way that we believe tasks the upmarket vibe Peugeot was aiming for. The structure is easy and very clear plenty of to function across a selection of interfaces, devoid of experience dull. 

Peugeot applied a retro style language for the redesign, which incorporates a new font. The new branding is to be identified on new cars from now on – starting with the 308 hatchback up coming month.