Since 1850, Peugeot has had 10 successive logos, all of which function the lion’s emblem. Today an eleventh variation has just been made by the Peugeot Style and design Lab, the Peugeot brand’s Global Brand Layout studio.
Introduced in 2010, Peugeot claims the present-day brand needed to alter to crown the brand’s shift upmarket.
The model says the new brand embodies what Peugeot meant yesterday, what Peugeot implies nowadays, and what Peugeot will indicate tomorrow.
This new coat of arms, in the effigy of the lion, has usually been part of the model, Peugeot points out and ‘this symbol has been developed to last’.
Click on the under push release connection if you want to examine the official whole flowery description of what the new Peugeot brand logo stands for…
On 25 February 2021, PEUGEOT unveiled its new emblem: a coat of arms adorned with a superb lion’s head.

Given that 1850, PEUGEOT has experienced 10 successive logos, all of which aspect the lion’s emblem. Right now an eleventh variation, even a lot more streamlined, extra qualitative and much more elegant, has just been developed by the PEUGEOT Layout Lab, the PEUGEOT brand’s World wide Brand Structure studio.
Launched in 2010, the latest symbol needed to adjust to crown the brand’s transfer upmarket.

After possessing fully overhauled its autos around the previous 10 yrs, PEUGEOT is redesigning its emblem to hold pace with its products and solutions.

At the starting of 2021, with the launch of a variety that will be ushered in by the new PEUGEOT 308, with a new web-site and with the generation of STELLANTIS, the stars are aligned.

PEUGEOT is a brand in tune with the moments. With even a step forward of its time, it retains abreast of innovation, anticipates alterations in behaviour and paves the way for new mobility remedies.

PEUGEOT has had the practical experience of all the revolutions: industrial, technological, political, social, electronic and, now, environmental – the vitality transition and zero-carbon mobility staying at the coronary heart of its strategy for a sustainable long term. All this varieties PEUGEOT’s DNA.
It is also a impressive and instinctive brand name, a reflection of its emblem: the lion.

This helps make PEUGEOT a timeless manufacturer, a link between yesterday and tomorrow.

About the final 10 several years, the total products vary has undergone astonishing upmarket go. And this is what it has attained: “Global Van of the calendar year” with the PEUGEOT e-Qualified in 2021 and Husband or wife in 2019, and three “Motor vehicle Of The Calendar year” on the highway (PEUGEOT 308, decided on in 2014, PEUGEOT 3008, picked in 2017 and PEUGEOT 208, picked out in 2020). And above all, an electrified selection, for each passenger autos and gentle industrial motor vehicles. This shift upmarket and in price is now remaining perfected by operate on the structure of the brand name itself.
A new emblem embodies what PEUGEOT intended yesterday, what PEUGEOT signifies right now, and what PEUGEOT will mean tomorrow.

This new coat of arms, in the effigy of the lion, has normally been section of the model. It shines a very pleased spotlight on the values of the PEUGEOT manufacturer.

This logo has been intended to very last.

This is the indicating of this coat of arms, a timeless, common and multicultural variety of identification.

It is a distinct symbol of belonging, of recognition.

It is synonymous with prestige, self esteem, longevity and lineage. With it and its new visual identity, PEUGEOT is becoming a member of history and hyper-modernity.

With this coat of arms, the PEUGEOT manufacturer is environment out to conquer new lands, to speed up its global expansion, exporting French fashion and know-how as properly as French magnificence.
The PEUGEOT manufacturer is turning above a new webpage in its background. A new era.

It now has a new commitment with its shoppers: to change their time put in with it into excellent time.

And to practical experience the new PEUGEOT identification is to stay two ordeals in a single:

To start with, it suggests residing for the now.

In a globe that is consistently spinning faster and more quickly, “time” has develop into a person of the rarest, most precious property.

In this environment, PEUGEOT features all those who want to do so the chance to definitely get pleasure from the current minute and to get edge of all that it has to present.

It also suggests acquiring an all-in quality encounter.

Autos, dealerships, related products and solutions, web-sites, communications, signage… These are all factors of get in touch with with the Brand name that are set up and aligned in just a one, coherent and cross-practical method.
As for the site, it is now aspect of an “on the net dealership” expertise, getting to be “marketing on line indigenous”.

Easy, successful, intuitive, immersive, highly visible, dynamic and company-oriented, it gives a perfectly fluid income expertise. Its attributes enable you to do anything that you would generally do at the place of sale, but on the net: discovery, configuration, sale, contracts, financing, trade-in, etcetera.

The time invested on the web, with PEUGEOT, is a helpful and effective, significant top quality satisfying instant.
As for the dealership, it is now a position for an even additional human, even far more visual and even a lot more academic knowledge. The goal is to encounter the acceleration of the electrical power changeover in concrete phrases, to learn new mobility alternatives and new technologies.

The time expended on web page, with PEUGEOT, is a significant top quality encounter wherever you can envisage the potential.

For that reason, the website and dealerships enhance every other and go up the range to make time used with PEUGEOT, time that counts.
PEUGEOT has developed its 1st manufacturer campaign in 10 many years: THE LIONS OF OUR TIME.

By means of this optimistic intercontinental marketing campaign, PEUGEOT engages both equally its consumers and individuals who are not. The manufacturer captures a new universal territory: time. It celebrates Today’s Lions, of all ages, society and backgrounds. These LIONS OF OUR TIME, who are no lengthier so much in research of ability or cash, but far more in a quest for top quality time.

As a result of THE LIONS OF OUR TIME model campaign, PEUGEOT aims to empower the consumers to own their most worthwhile asset: their time. The model aims at turning time into high-quality time, an enriching knowledge. As an ground breaking significant-conclude generalist model, PEUGEOT proposes an unboring practical experience the two on line, onboard automobiles and in its dealerships.
Because going through the PEUGEOT brand is not constrained to the dealership or website, the Manufacturer is launching a new lifestyle collection, uncomplicated, desirable and high quality: apparel, leather goods, manner components, electronic accessories, tableware, stationery, packaging, miniatures… it truly is a total PEUGEOT universe that is in tune with its new brand name identification.
This coat of arms opens the way to a manufacturer ecosystem that is not minimal to its visual id alone. It carries in just it a further adjust. A change in stance a new state of thoughts a new life style.

PEUGEOT’s aim is to offer you its recent and potential consumers a model that fulfills their prerequisites.

The PEUGEOT Brand is timeless. It is reinventing by itself, above and more than again.
Url to films: https://medialibrary.groupe-psa.com/peugeot/identification?token=bzBWwe9xB
Unique source: https://int-media.peugeot.com/en/25-february-2021-peugeot-lion-roars-louder
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