New Renault brand is ninth version

Very hot on the heels of Kia, Renault has redesigned its symbol – the diamond used by the manufacturer given that 1925.

To start with unveiled at the Renaulution celebration in January, the new diamond was exhibited guiding CEO Luca de Meo and made use of on the new 5 Prototype.

The roll-out considering that then has been gradual, firstly with the New Zoe promotion campaign, and then across social media channels.

Gilles Vidal, Renault style director, reported: “The diamond is a person of the most recognised styles in the entire world, and in the entire world of the car. It is a simple geometric form, with a potent, highly effective id. The challenge was to renew this shape by supplying it this means, alongside with new, present-day values to challenge the manufacturer into the upcoming.”

Renault has altered its visual identification nine situations, like this most up-to-date revision.

The current symbol – created in 1992 and redesigned in 2015 – is currently being redesigned as Renault moves into a new era to fulfill the difficulties of a modern intercontinental brand, with a sizeable emphasis on the digital entire world, the automaker mentioned.

“By 2024, the full Renault selection will have this new emblem,” additional Vidal.