New Peugeot model debuts in China’s Auto Valley with fresh brand image

WUHAN, China, June 22, 2022 /PRNewswire/ — The new Peugeot 408 has manufactured its planet debut in Wuhan Economic & Technological Development Zone (WHDZ), also identified as China’s Automobile Valley. To one’s shock, in the center of the front confront of the new 408, a new shield-condition lion logo replaces the previous standing lion cub as the brand’s picture.

This calendar year marks the 30th anniversary of the founding of Dongfeng Peugeot Citroen Vehicle Firm LTD (DPCA). DPCA has formulated with each other with the WHDZ in the earlier a few many years.

On May well 16, 1991, bearing the nationwide mission of establishing the automobile industry, the WHDZ officially broke ground in Wuhan’s Zhuankou. The vast deserted land has been sleeping for a prolonged time started to wake up, and the dream of constructing China’s automobile money set sail.

Just after far more than 30 many years of growth, the WHDZ has reworked from a project into a city, and the once-a-year output of automobiles has ballooned from 1,000 to a person million, an raise of approximately 1,000 occasions, earning it a single of the regions with the greatest focus of auto producing sector in China.

Within just much less than 500 square kilometers, it has attracted 9 vehicle enterprises, 13 auto factories that have been developed or are less than development, and more than 500 environment-well-known areas supporting enterprises from nations such as the United States, Britain, Japan, Germany and France. Condition-owned auto enterprises, new comers and emerging forces acquire alongside one another in the WHDZ, elevating the location to one particular of the most aggressive vehicle districts and counties in China, and the WHDZ gains the track record of China’s Vehicle Valley.  

In October 2002, Dongfeng Company signed a joint undertaking deal with France’s PSA Peugeot Citroen Team in the Great Corridor of the Men and women in Beijing. As an important element of the contract, the Peugeot model produced a comeback to the Chinese market place by means of creating Peugeot. Above the a long time, Peugeot 206, 307, 408 and other models have entered lots of families, building Peugeot a single of the mainstream joint enterprise vehicle makes in China.

In specific, Peugeot 408 has been upgraded and modified for several periods since its start, with a cumulative gross sales quantity of nearly 600,000 units in 12 many years, including just about 8,000 models exported abroad. In 2015, the 408 model was thrown into the highlight, with yearly profits exceeding 100,000 models and becoming the star design of DPCA and Peugeot.

The vehicle sector is usually changing rapidly. DPCA and Peugeot have posted steady rises amid competition. In October 2020, DPCA launched a venture and a campaign at the DPCA Automotive Cultural Festival. The challenge upgrades DPCA’s mid-term company method to extra localized products and solutions, a lot more accurate marketing, more responsible products and services and extra successful functions. The shopper-focused campaign seeks to supply much more excellent products and services through the car or truck invest in and use expertise.

These efforts have brought adjustments. In 2021, Peugeot bought a refresh with a new brand system to contend in the Chinese passenger vehicle market place once more. Peugeot sold 51,000 autos in 2021, registering a 12 months-on-12 months improve of 74 p.c.

DPCA takes shopper as the concentrate and retains pressing ahead with innovation, which is also a strong phase on the street of encouraging the WHDZ make China’s Auto Valley and a planet-course auto field cluster.

To make merchandise extra localized, 50 % a calendar year ago, Dongfeng Citroen launched the Versailles C5 X, which became a industry hit right away. Now the new 408 has gone international from China’s Vehicle Valley with a shiny long run.

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   Caption: New Peugeot 408

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