New ads highlight AutoNation’s employees

The nation’s premier new-auto retailer is commencing a multimillion-dollar “Go Be Excellent” promotion marketing campaign that it suggests coincides with an staff retention and recruitment effort.

Automobile retail large AutoNation Inc. reported on Tuesday that it was launching the marketing campaign, that includes its staff, on tv stations which include ESPN, CNBC and NBC in advance of the Indianapolis 500 race on Sunday. AutoNation is a sponsor of Indy 500 driver Helio Castroneves, who is in search of a history fifth Indy 500 acquire. The race airs Sunday on NBC.

The marketing campaign, which also will appear in radio, print, on line and in social media, was developed by AutoNation, I Assume Studios and Zimmerman Advertising.

Marc Cannon, AutoNation’s chief customer encounter officer, in an e mail to Automotive Information, did not specify how many thousands and thousands of pounds the retailer designs to shell out on the campaign.

Cannon mentioned the ads highlight AutoNation personnel, “the people today who make us a great spot to buy, market or assistance a auto.”

AutoNation’s positions website page on Wednesday confirmed 1,263 effects for positions ranging from revenue associate, finance and insurance policy manager to porter, cashier and service adviser at destinations across the country.

“We are generally searching to add proficient, driven people today to our firm,” Cannon reported in the email. “As we continue to establish our enterprise, we want to make with the best from all more than the nation.”

AutoNation, of Fort Lauderdale, Fla., ranks No. 1 on Automotive News‘ listing of the top rated 150 dealership groups primarily based in the U.S., retailing 262,403 new motor vehicles in 2021.