Kia nowadays revealed its new corporate logo and world-wide manufacturer slogan which, it claimed, “signify the automaker’s daring transformation and all new brand name purpose”.
“The introduction of the new emblem represents Kia’s ambitions to create a leadership place in the long term mobility business by revamping approximately all facets of its enterprise.”
The new symbol is supposed to resemble a handwritten signature: “The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, even though its symmetry demonstrates self esteem. The growing gestures of the brand embody Kia’s soaring ambitions for the model, and, additional importantly, what it presents shoppers.”
Ho Sung Music, President and CEO, explained: “The automotive sector is enduring a interval of quick transformation, and Kia is proactively shaping and adapting to these adjustments. Our new symbol signifies our desire to encourage prospects as their mobility demands evolve, and for our workforce to increase to the worries we experience in a fast switching market.”
The new brand was unveiled during a record-breaking pyrotechnic display in the skies over Incheon, Korea. The occasion saw 303 pyrodrones launching hundreds of fireworks in a synchronised display. This set a new Guinness Earth History for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.
Kia will announce its new “brand function and strategy” on 15 January.
its new international manufacturer slogan is ‘Movement that inspires’.
The new symbol follows the ‘Plan S’ prolonged-expression business enterprise method announced in 2020 concentrated on popularising electric powered motor vehicles and introducing a wide variety of mobility services.