Kia reveals new logo and slogan | Automotive Industry News

New symbol is intended to resemble a aignature

Kia these days exposed its new corporate symbol and world wide model slogan which, it mentioned, “signify the automaker’s bold transformation and all new brand objective”.

“The introduction of the new brand signifies Kia’s ambitions to establish a management place in the long run mobility business by revamping almost all aspects of its company.”

The new brand is intended to resemble a handwritten signature: “The rhythmical, unbroken line of the emblem conveys Kia’s commitment to bringing moments of inspiration, even though its symmetry demonstrates self esteem. The increasing gestures of the brand embody Kia’s mounting ambitions for the model, and, much more importantly, what it features customers.”

Ho Sung Track, President and CEO, mentioned: “The automotive sector is dealing with a time period of quick transformation, and Kia is proactively shaping and adapting to these alterations. Our new symbol signifies our want to encourage buyers as their mobility needs evolve, and for our workforce to increase to the challenges we face in a quickly transforming marketplace.”

The new symbol was unveiled throughout a history-breaking pyrotechnic exhibit in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronised screen. This established a new Guinness Entire world Document for ‘Most unmanned aerial motor vehicles (UAVs) launching fireworks simultaneously’.

Kia will announce its new “manufacturer function and method” on 15 January.

its new worldwide manufacturer slogan is ‘Movement that inspires’.

The new emblem follows the ‘Plan S’ extensive-term business enterprise approach announced in 2020 concentrated on popularising electric powered autos and introducing a wide range of mobility solutions.