How did the famous four-ring Audi logo originate?

As disclosed today, Thursday, June 23, by the Audi Media Centre, Audi’s trademark, the four interlocking rings symbolise the June 29, 1932 merger of four previously independent car producers: Audi, DKW, Horch, and Wanderer. They are the roots of today’s Audi AG.

On June 29, 1932, on the initiative of the Condition Bank of Saxony, the previous Audiwerke AG, Horchwerke AG, and Zschopauer Motorenwerke J. S. Rasmussen AG (DKW) companies merged to sort Vehicle Union AG.

The new entity concurrently concluded an arrangement with Wanderer Werke AG on the invest in and lease of Wanderer’s automotive division. The new group was based mostly in Chemnitz, with administration positioned at the DKW plant in Zschopau until eventually 1936. Adhering to its generation, Auto Union AG grew to become the second-major motor auto team in Germany.

The company logo demonstrates four interlocking rings, symbolizing the inseparable unity of the 4 founding organizations. The model names Audi, DKW, Horch, and Wanderer are retained. Each of the group’s 4 makes is assigned a particular market place phase.

While DKW is energetic in the bike and little autos phase, Wanderer builds and sells mid-sizing vehicles. Audi marketplaces cars in the deluxe mid-dimensions section and Horch stands for luxurious automobiles at the top stop of the sector.

Now, Audi fans can nevertheless knowledge Audi’s background and the history of car producing at the August Horch Museum in Zwickau (https://www.horch-museum.de/en/), and also at the Audi museum cell in Ingolstadt.

Until finally September 24, site visitors to the latter can see the special exhibition “The Fifth Ring”, which tells the tale of NSU, the oldest predecessor model of today’s AUDI AG. People who want to check out the Audi museum cellular from the comfort of their have property or though travelling, can do so at any time on the Audi Custom application. It is obtainable for download on all preferred application shops for iOS and Android smartphones.