June 20, 2024

Hawickroyalalbert

The ideal Automotive

First market lift in 15 months at +24.1% – Best Selling Cars Blog

First market lift in 15 months at +24.1% – Best Selling Cars Blog

Toyota Voxy sales are up 174.7% year-on-year in September.

The Japanese new vehicle market manages its first year-on-year since June 2021 this month with a very robust +24.1% to 395,163 units. However keep in mind September 2021 was down -32.2% over the prior year so we’re still evolving at below pre-Covid volumes. The year-to-date tally is now down -10.3% to 3,120,718. Market leader Toyota (+25%) matches the market for a 29.2% share vs. 29.9% so far this year. Suzuki (+45.8%) roars ahead and confirms it is now the #2 brand in the country with 14.8% share while Daihatsu (+55.8%) does even better at #3. In fact the entire Top 11 is unchanged on last month, with Honda (+22.2%) and Nissan (+0.3%) rounding out the Top 5 but underperforming and Subaru (+71.5%), Lexus (+56%) and Mazda (+53.7%) in outstanding shape. Below, Hyundai (+2350%), Cadillac (+51.9%), Porsche (+45.8%), Lamborghini (+39.5%) and Renault (+39%) stand out. BYD sells 12 units this month.

Over in the regular cars ranking, the Toyota Yaris/Cross (+25.9%) remains the undisputed leader and evolves roughly like the market. The Nissan Note (+43.1%) is very solid in 2nd place whereas the Toyota Corolla/Cross (+14.4%) is weak. The next four models all beat the market, with the Toyota Noah (+277.2%), Raize (+185.6%) and Voxy (+174.7%) the most dynamic followed by the Toyota Sienna (+62%). The Toyota Roomy (+86.7%) also performs in the remainder of the Top 10. Below, the Mitsubishi Outlander (+2176.9%), Mazda Roadster (+274.3%), Nissan X-Trail (+226.8%), Mazda CX-5 (+202.2%) and CX-8 (+190.3%) make themselves noticed. The Mazda CX-60 (#46) and Lexus NX350H (#48) are the only recent launches in the Top 50.

First Top 20 finish for the Renault Twingo in the foreign models ranking.

Kei car-wise, the Honda N-BOX (+64.4%) returns to its usual status of best-selling vehicle in the country and vastly outpaces the market, as does the Daihatsu Tanto (+86.4%) in 2nd place. The Tanto now ranks #3 year-to-date. The Daihatsu Move (+94.6%), Mira (+68.8%), Suzuki Alto (+37.8%) and Daihatsu Taft (+36.5%) also make waves in the remainder of the Top 10. Meanwhile the Nissan Roox (-36%) implodes while the Suzuki Hustler (+13.8%) and WagonR (+3.3%) can’t keep up with the market growth rate. The new Nissan Sakura EV slips outside the Top 10 at #11 but delivers a record volume above 4,200 sales.

Looking at Q3 figures for foreign models, the Mini lineup (+3.4%) reclaims the top spot off the Mercedes C-Class while the VW Golf (-27.4%) remains in third place. The VW T-Cross (-5.3%) is up two spots on Q2 to #4 but falls year-on-year, with the Volvo 60-Series (+23.2%) rounding out the Top 5. The VW Polo (-6.5%) is up 13 ranks on Q2 to #6 and the Mercedes GLB (-9.1%) up 6 to #7 but both models flounder year-to-date. The VW T-Roc (-41.2%) and Audi Q3 close the Top 10 above the Jeep Wrangler (-46.5%) and Volvo XC40 (-33.7%) in complete freefall. The BMW X3 (#13), 1 Series (#16) and Mercedes GLE (#17) return inside the Top 20 while the Renault Twingo (#18) posts a very first Top 20 finish at #18.

Previous month: Japan August 2022: Suzuki (+7.1%) up to #2, Mitsubishi (+33%), Mazda (+18.4%) shine in market off -9.3%

One year ago: Japan September 2021: Market stalls -32.2%, Mitsubishi (+23.7%) only gainer in Top 15

Full September 2022 Top 55 all-brands, Top 50 regular cars, Top 35 all-kei cars and Q3 Top 20 foreign models below.

Japan September 2022 – brands:

Pos Brand Sep-22 % /21 Aug 2022 % /21 Pos FY21
1 Toyota 115,246 29.2% 25.0% 1 933,640 29.9% -16.7% 1 1
2 Suzuki 58,402 14.8% 45.8% 2 440,433 14.1% -6.5% 2 2
3 Daihatsu 52,204 13.2% 55.8% 3 406,892 13.0% -8.1% 4 4
4 Honda 48,475 12.3% 22.2% 4 427,417 13.7% -4.7% 3 3
5 Nissan 42,503 10.8% 0.3% 5 345,077 11.1% -3.6% 5 5
6 Mazda 15,812 4.0% 53.7% 6 121,976 3.9% -0.4% 6 6
7 Subaru 10,097 2.6% 71.5% 7 74,684 2.4% -5.3% 7 7
8 Mitsubishi 9,607 2.4% 11.5% 8 70,521 2.3% 12.1% 8 8
9 Isuzu 5,443 1.4% -15.4% 9 31,032 1.0% -40.8% 12 9
10 Mercedes 5,369 1.4% 2.7% 10 36,291 1.2% -10.9% 9 11
11 Lexus 4,399 1.1% 56.0% 11 32,534 1.0% -21.4% 11 12
12 Volkswagen 3,833 1.0% -12.9% 13 23,297 0.7% -16.1% 13 14
13 Hino 3,559 0.9% -39.9% 12 34,998 1.1% -23.7% 10 10
14 BMW 3,516 0.9% -12.9% 15 22,037 0.7% -21.1% 14 13
15 Mitsubishi Fuso 2,297 0.6% -21.4% 14 19,395 0.6% -25.3% 15 15
16 Mini 2,150 0.5% 30.2% 17 14,053 0.5% 2.6% 17 17
17 Audi 2,017 0.5% -5.0% 16 15,137 0.5% -18.7% 16 16
18 Volvo 1,789 0.5% 1.5% 18 12,093 0.4% -4.7% 18 18
19 Renault 1,062 0.3% 39.0% 19 6,680 0.2% 5.9% 21 22
20 UD Trucks 1,018 0.3% 10.5% 21 6,822 0.2% 3.4% 20 21
21 Jeep 885 0.2% -49.3% 20 7,689 0.2% -30.8% 19 19
22 Peugeot 754 0.2% 35.9% 22 6,094 0.2% -37.2% 22 20
23 Porsche 738 0.2% 45.8% 24 5,517 0.2% 2.1% 23 23
24 Fiat 635 0.2% -24.1% 26 4,606 0.1% -12.6% 24 24
25 Land Rover 563 0.1% -13.9% 23 3,433 0.1% -15.0% 26 26
26 Citroen 338 0.1% -1.2% 25 3,459 0.1% -24.2% 25 25
27 Abarth 248 0.1% -21.3% 28 2,106 0.1% 8.8% 27 27
28 Alfa Romeo 191 0.0% -35.5% 32 1,253 0.0% -32.4% 28 28
29 Hyundai 147 0.0% 2350.0% 29 371 0.0% ##### 37 47
30 Maserati 144 0.0% 17.1% 30 909 0.0% 18.4% 30 30
31 Ferrari 140 0.0% 12.9% 27 1,168 0.0% 31.4% 29 29
32 Cadillac 117 0.0% 51.9% 34 665 0.0% 12.7% 32 34
33 Jaguar 104 0.0% -37.0% 38 740 0.0% -19.7% 31 31
34 Chevrolet 97 0.0% 4.3% 36 559 0.0% -4.4% 33 33
35 Lamborghini 60 0.0% 39.5% 33 481 0.0% 26.2% 35 38
36 DS 54 0.0% 12.5% 31 510 0.0% -21.2% 34 32
37 Bentley 53 0.0% 3.9% 35 459 0.0% -4.4% 36 37
38 Alpina 48 0.0% 45.5% 43 246 0.0% -3.9% 41 40
39 Dodge 36 0.0% -25.0% 39 367 0.0% -20.9% 38 36
40 Ford 34 0.0% -32.0% 37 341 0.0% -29.3% 39 35
41 Scania 28 0.0% 7.7% 41 243 0.0% 3.4% 42 41
42 Rolls-Royce 21 0.0% -27.6% 42 199 0.0% 13.1% 43 43
43 McLaren 17 0.0% 13.3% 45 108 0.0% -25.0% 45 44
44 BYD 12 0.0% new 51 18 0.0% new 49  –
45 Aston Martin 8 0.0% -70.4% 44 260 0.0% -18.5% 40 39
46 Lotus 3 0.0% -91.4% 47 169 0.0% -26.8% 44 42
47 GMC 3 0.0% -72.7% 46 37 0.0% -50.0% 46 45
48 Chrysler 3 0.0% -25.0% 48 19 0.0% 18.8% 48 49
49 Morgan 1 0.0% 0.0%  – 18 0.0% -5.3% 50 48
50 Pontiac 1 0.0% n/a 49 15 0.0% 275.0% 51 53
51 MG 1 0.0% n/a  – 9 0.0% 80.0% 52 52
52 Lancia 1 0.0% n/a  – 6 0.0% 0.0% 54 50
53 Smart 1 0.0% n/a  – 2 0.0% -33.3% 56 57
54 Opel 0 0.0% n/a 40 32 0.0% ##### 47 56
55 Buick 0 0.0% n/a 50 8 0.0% 14.3% 53 51
56 Bugatti 0 0.0% n/a  – 3 0.0% -25.0% 55 55
 – Others  879 0.2% 58.4%  – 3,677 0.1% 5.3%  –  –

Japan September 2022 – regular cars:

Pos Model Sep-22 /21 Aug 2022 /21 Pos FY21
1 Toyota Yaris/Cross 15,979 25.9% 1 130,279 -24.9% 1 1
2 Nissan Note 9,776 43.1% 2 82,966 22.9% 4 5
3 Toyota Corolla/Cross 9,039 14.4% 3 100,415 28.5% 2 3
4 Toyota Raize 8,829 185.6% 4 66,059 2.4% 5 6
5 Toyota Voxy 8,241 174.7% 14 38,254 -30.1% 13 9
6 Toyota Sienta 7,785 62.0% 17 38,668 -16.2% 12 13
7 Toyota Noah 7,770 277.2% 11 40,188 15.7% 11 18
8 Honda Freed 7,763 26.5% 6 62,251 17.7% 6 10
9 Toyota Roomy 6,791 86.7% 8 85,373 -19.7% 3 2
10 Toyota Aqua 6,732 -39.6% 10 50,499 3.9% 7 8
11 Toyota Alphard 6,072 -18.4% 22 46,089 -42.1% 8 4
12 Nissan Serena 5,854 -14.3% 5 45,382 -6.9% 9 11
13 Suzuki Solio 4,656 87.5% 12 29,084 -19.9% 16 17
14 Mazda CX-5 4,642 202.2% 18 25,007 49.7% 21 28
15 Toyota Land Cruiser W 4,182 67.5% 16 27,237 3.8% 17 21
16 Honda Fit 4,001 7.3% 7 45,228 5.6% 10 12
17 Honda Vezel 3,967 1.7% 13 35,833 -0.4% 14 14
18 Toyota RAV4 3,708 23.6% 24 23,892 -40.7% 22 15
19 Nissan X-Trail 3,395 226.8% 21 13,058 29.0% 30 42
20 Toyota Prius 3,011 -17.8% 25 25,623 -34.1% 18 16
21 Honda StepWGN 2,792 -15.5% 9 25,527 -14.8% 19 19
22 Toyota Harrier 2,583 -30.2% 15 29,784 -53.3% 15 7
23 Mitsubishi Outlander 2,368 2176.9% 27 15,202 1082.1% 29 n/a
24 Suzuki Swift 2,363 23.8% 26 19,708 23.4% 23 26
25 Mazda2 2,355 130.0% 20 19,081 3.3% 24 25
26 Subaru Levorg 2,281 101.1% 23 10,804 -52.2% 36 24
27 Subaru Impreza 2,132 18.2% 30 16,314 -26.1% 27 23
28 Toyota Passo 2,068 117.9% 19 25,354 0.8% 20 22
29 Daihatsu Rocky 1,984 114.3% 28 16,626 7.7% 26 30
30 Subaru Forester 1,736 143.8% 29 18,479 21.5% 25 27
31 Suzuki Jimny Wagon 1,618 92.8% 38 12,101 12.2% 33 38
32 Mitsubishi Delica D5 1,400 -22.1% 31 12,256 2.7% 32 36
33 Mazda CX-8 1,382 190.3% 36 10,540 -20.4% 37 34
34 Suzuki Xbee 1,294 154.2% 35 9,136 -11.1% 41 41
35 Nissan Kicks 1,249 -62.7% 47 15,384 -47.9% 28 20
36 Toyota Crown 1,246 -13.7% n/a n/a n/a n/a 29
37 Nissan Leaf 1,177 -19.1% 33 10,210 30.3% 38 43
38 Mazda MX-5 (Roadster) 1,048 274.3% 39 7,696 72.8% 44 n/a
39 Subaru Legacy 988 n/a 43 7,753 n/a 43 n/a
40 Toyota 86 974 n/a 42 11,336 n/a 34 n/a
41 Honda Shuttle 891 -15.2% 34 11,280 4.0% 35 39
42 Mazda CX-30 890 -45.5% 32 12,638 -17.2% 31 32
43 Toyota C-HR 868 -23.3% 37 9,648 -34.3% 40 33
44 Nissan March 858 8.7% n/a n/a n/a n/a 46
45 Honda Civic 854 1.5% 45 6,543 20.0% n/a 48
46 Mazda CX-60 813 new 50 1,327 new n/a  –
47 Toyota Hiace W 801 7.8% 44 6,738 0.2% 45 47
48 Lexus NX350H 775 new n/a n/a n/a n/a n/a
49 Mitsubishi Eclipse Cross 742 -4.1% 48 6,655 -6.4% n/a 45
50 Daihatsu Thor 741 46.7% 40 8,179 -25.7% 42 37

Japan September 2022 – kei cars:

Pos Model Sep-22 /21 Aug 2022 /21 Pos FY21
1 Honda N-BOX 19,411 64.4% 1 151,594 -0.6% 1 1
2 Daihatsu Tanto 9,878 86.4% 5 65,670 -27.6% 3 3
3 Suzuki Spacia 8,619 22.0% 2 71,530 -32.5% 2 2
4 Suzuki WagonR 7,822 3.3% 4 59,831 30.4% 5 7
5 Daihatsu Move 7,549 94.6% 3 65,321 -15.7% 4 4
6 Suzuki Hustler 6,715 13.8% 8 51,158 -23.7% 7 6
7 Suzuki Alto 6,600 37.8% 7 50,279 3.0% 8 10
8 Daihatsu Mira 6,576 68.8% 12 47,382 -6.2% 9 8
9 Nissan Roox 6,209 -36.0% 6 54,683 -20.0% 6 5
10 Daihatsu Taft 5,324 36.5% 9 43,430 -6.7% 10 9
11 Nissan Sakura 4,247 new 10 12,942 new 17  –
12 Suzuki Jimny 3,978 45.4% 11 32,528 14.9% 12 13
13 Honda N-WGN 3,466 -22.2% 13 32,130 -18.1% 13 12
14 Nissan Dayz 3,195 -31.3% 14 36,807 -12.2% 11 11
15 Mitsubishi eK 2,417 -48.8% 15 21,124 -25.9% 14 14
16 Suzuki Every Wagon 1,618 183.4% 17 11,086 -14.3% 19 18
17 Honda N-ONE 1,568 111.9% 22 14,850 -17.2% 15 15
18 Daihatsu Cast 1,462 180.1% 18 11,391 -10.2% 18 17
19 Mitsubishi eK Cross EV 1,058 new 21 2,633 new 28  –
20 Toyota Pixis 893 8.4% 16 14,090 -4.5% 16 16
21 Mazda Flair Wagon 873 22.3% 20 6,837 -18.5% 21 20
22 Subaru Chiffon 522 486.5% 24 3,167 0.9% 24 26
23 Mazda Flair Crossover 483 21.7% 23 4,075 4.4% 22 21
24 Daihatsu Copen 456 113.1% 28 3,413 42.3% 23 28
25 Subaru Stella 436 311.3% 27 2,644 1.6% 27 30
26 Subaru Pleo 409 104.5% 29 2,363 -15.6% 30 29
27 Nissan NV100 Clipper Rio 368 3.4% 26 3,107 -2.4% 25 25
28 Mazda Flair   333 -5.9% 31 2,965 -9.1% 26 22
29 Mazda Carol 251 19.0% 25 2,340 -20.4% 31 27
30 Toyota Copen GR Sport 154 105.3% 30 1,515 47.2% 32 31
31 Mazda Scrum Wagon 136 109.2% 32 964 -0.4% 34 32
32 Daihatsu Wake 130 -77.2% 19 8,943 -27.3% 20 19
33 Toyota C+POD 107 39.0% 33 1,062 280.6% 33 33
34 Mitsubishi Town Box 47 193.8% 34 398 9.0% 35 34
35 Honda S660 4 -99.1% 35 2,380 -13.2% 29 24

Japan Q3 2022 – foreign models:

Pos Model Q3 2022 /21 Q2 2022 /21 Pos FY21
1 Mini 4,718 3.4% 2 14,052 2.6% 1 1
2 Mercedes C-Class 2,911 n/a 1 10,753 n/a 2 n/a
3 VW Golf 2,236 -27.4% 3 6,560 10.0% 3 5
4 VW T-Cross 1,992 -5.3% 6 5,083 -30.3% 5 2
5 Volvo S/V/XC60 1,960 23.2% 4 5,553 -3.2% 4 4
6 VW Polo 1,789 -6.5% 19 4,378 -20.3% 7 7
7 Mercedes GLB 1,475 -9.1% 13 n/a n/a n/a 11
8 BMW 2 Series 1,273 10.7% n/a 2,881 -18.1% 11 17
9 VW T-Roc 1,159 -41.2% 12 3,937 -32.4% 8 6
10 Audi Q3 1,152 n/a 15 2,743 5.7% 13 18
11 Jeep Wrangler 1,089 -46.5% 11 n/a n/a n/a 8
12 Volvo XC40 1,072 -33.7% 5 4,469 -10.4% 6 9
13 BMW X3 980 n/a n/a n/a n/a n/a n/a
14 Mercedes G-Class 972 -28.5% 8 3,399 -14.4% 10 12
15 BMW 3 Series 909 -63.5% 14 3,437 -51.3% 9 3
16 BMW 1 Series 901 -39.7% n/a n/a n/a n/a 14
17 Mercedes GLE 841 -37.2% n/a n/a n/a n/a n/a
18 Renault Twingo 829 n/a n/a n/a n/a n/a n/a
19 Audi A3 821 -48.1% 9 2,852 n/a 12 19
20 BMW X1 783 n/a 16 2,595 n/a 14 n/a

Sources: JADA, JMVA, JAIA