May 21, 2024


The ideal Automotive

Egyptian automobile sections marketplace Odiggo arrived at 1m customers in 2020

Egyptian startup Odiggo, a digital market for automotive spare components, clocked up one particular million consumers around the course of 2020 and is set for global development right after boosting funding.

Launched in 2018, Odiggo inbound links shoppers with sellers in purchase to order car or truck sections and extras. It makes sure buyers get the accurate, best good quality vehicle elements at a hassle-free time, by allowing for them to simply just insert their car information and area on Odiggo application and see what expert services and areas are out there in their area.

Above 1.5 years went into setting up the item, which was formally launched at the conclusion of 2019, co-founder Ahmed Omar informed Disrupt Africa.

“We have an inspiring tale as we experienced no resources creating the company. We labored with the retailers to subsidise the internet marketing and give us increased margins, and we were being rising 40 per cent thirty day period-on-month. We designed the group 4 occasions, and the app three times, to get the greatest end result and the greatest user expertise. 

Because then, Odiggo has turned its consideration to buyer acquisition and fundraising. Acquiring raised US$180,000 in May possibly 2019, the startup then secured a seed round of US$600,000 from Essa Al-Saleh, former main executive officer (CEO) of the billion-greenback logistics business Agility Logistics and latest chairman of Volta Vans, a United kingdom-based tech auto-manufacturing firm.

The cash arrived in two tranches, in mid-previous 12 months and in January of this year, but the startup has been escalating steadily considering that launch.

“We produced just one million energetic people in 2020, and US$750,000 in revenues in 1.5 several years, and we are regarded the fastest-escalating automotive e-commerce organization in the Middle East,” Omar mentioned. 

Also energetic in Saudi Arabia, Odiggo is now setting up expansion to the United Arab Emirates (UAE), Bahrain, Kuwait, Oman, and Qatar, with Omar indicating it is running in an essential area of interest.

“We are recognizing the hole between highly-priced authorised services and elements sellers, and the avenue outlets. There is a huge cost change between each, and both equally are busy and tiring for the consumer. None of them supply usefulness, though we location the center the place we give you certain areas and providers,” he explained.

Odiggo can make a 15 for every cent commission on just about every transaction that goes by its platform, generating this also a important area of interest.