6 Ways to make your product labels stand out

As a business owner, you know that product labels are one of the most important marketing tools at your disposal. If your labels don’t stand out, customers will likely overlook your products on store shelves. Luckily, there are several ways to make your product labels stand out from the competition. In this blog post, we’ll discuss six of them. Keep reading to learn more!

1. Use eye-catching colours

One of the easiest ways to make your product labels stand out is to use eye-catching colors. Bright colours are sure to grab attention, so consider using them for your label background or text. If you’re not sure which colours to use, consider conducting a split test on a small portion of your labels. This will allow you to see which colours are most effective at grabbing attention.

2. Incorporate texture into your design

In addition to using eye-catching colours, you can also make your product labels stand out by incorporating texture into your design. This can be done by printing on textured paper or adding raised elements to your custom label design. Incorporating texture into your labels will give them a high-quality look and feel that is sure to grab attention.

3. Utilise die-cut shapes

Another great way to make your product labels stand out is to utilise die-cut shapes. Die-cut labels can be customised to any shape or size, which allows you to get creative with your label design. Die-cut labels are also incredibly versatile and can be used for a variety of applications. Lastly, die-cut labels are sure to grab attention thanks to their unique shape.

4. Use foiling or embossing

If you really want your product labels to stand out, consider using foiling or embossing. These printing techniques add a touch of luxury to your labels and are sure to grab attention. Foiling and embossing can be used on their own or in combination with other printing techniques, such as raised printing or die-cutting.

5. Add a QR code

In today’s tech-savvy world, QR codes are a great way to make your product labels stand out. QR codes can be scanned with a smartphone to reveal additional information about your product. This is a great way to provide customers with more information about your product without taking up valuable space on your label.

6. Keep it simple

When it comes to making your product labels stand out, sometimes less is more. If your label design is too busy or cluttered, it will be difficult for customers to process all of the information. Instead, keep your label design simple and easy to read. Use clean lines and minimal text to ensure that your message is clear.

By following these tips, you can make your product labels stand out from the competition. Keep these strategies in mind as you design your next batch of labels.

Do you need help designing labels for your products? Go to Stickerit.co today to learn more about their label printing services!