Dodge pays homage to record with new EV symbol

Dodge is using a symbol from its past on the electrified cars that will choose it into the upcoming.

The muscle motor vehicle manufacturer is bringing back again the triangular “fratzog” for its eco-pleasant speedsters, reported brand CEO Tim Kuniskis. The brand appeared on a mysterious, blacked-out model in the course of Dodge’s Stellantis EV working day presentation in July the place Kuniskis declared the brand would debut a battery-electric muscle mass motor vehicle in 2024.

The brand, employed from 1962 to 1976 according to CNBC, pays homage to the brand’s record.

“I imagine it suits properly with electrified technological innovation, specially when you make it 3D and mild it up,” Kuniskis advised Automotive Information during a media preview for the Roadkill Evenings Driven by Dodge function this thirty day period that showcased drag racing and Hellcat thrill rides. “I feel it seems to be actually great, seriously contemporary, definitely fresh, but at the very same time, a nod to our heritage, which is what we do. We’re never ever likely to stroll away from that.”

Dodge plans to expose extra about its electric agenda in the fourth quarter. In 2022, the model will launch a plug-in hybrid product and expose an electrical notion.

Kuniskis reported the brand’s promoting philosophy would not have to adjust at the time it introduces electrification — but the motor vehicles will seem a minimal unique.

“Electric powered vehicles have audio. They do. It is a distinct audio, but they have audio,” Kuniskis reported. “And I use our supercharger as an instance all the time. We have tons of cars out there that have superchargers and you don’t know it, they are just silent.

“It really is not what we do. We intensify the audio of the mechanical components. Electric cars and trucks have sound. It really is not a Hellcat, it is really different, but that’s Okay.”