To the Editor:

It’s been a prevalent concept for a though now that little dealerships won’t be ready to endure as the major supplier teams continue to keep rising, but I’m not confident I concur. Robert Loehr has the appropriate plan to stay competitive in a tough market place, in my viewpoint. When the heading received tricky with COVID, he produced the hard decision to pare down on the spending plan and concentrate where the shoppers are coming from: on the net. It does not feel like a dealer team can not pivot as immediately as Robert has.

I’m curious to see if his eyesight for the EV market will be ideal, nevertheless. With direct-to-shopper products like Tesla and Rivian, and even Volvo committing to promote EVs direct to the shopper, can sellers seriously compete? If Amazon is any indicator, buyers who are searching largely for value may possibly tend to obtain immediate from the on the web supply if the price tag is ideal, reducing out the seller entirely. In my perspective, that could do severe destruction to endeavours in customer loyalty. 

Thanks,
Seth L.


Did you appreciate this Letter to the Editor? Submit yours in this article currently, or connect with us at [email protected] 

Be guaranteed to adhere to us on Facebook and Twitter to remain up to date or capture-up on all of our podcasts on demand from customers.

While you are listed here, don’t overlook to subscribe to our email newsletter for all the hottest auto industry information from CBT News.

dealers