Months following ending its ties with Indian motor vehicle maker Mahindra and Mahindra, Ford is now setting up to determine out what its potential would be in one of the most important auto markets in Asia. The US carmaker will now chalk out its program on investments in India later this year.

Going through losses, Ford has deputed one particular of its senior executives to examine the carmaker’s financial investment in the place. The enterprise issued a statement expressing that Steven Armstrong has been appointed as the transformation officer for the two India and the South American industry.

“We have a large amount of function to do as we continue to assess our money allocations in the industry,” Dianne Craig, president of Ford’s International Markets Team (IMG), wrote in an e-mail referring to India. “Even though we expect to have an answer in the second 50 % of this year, the appointment of Steven…will support focus our attempts and pace up the course of action,” it read through.

The move usually means that Ford India’s present head Anurag Mehrotra will report to Armstrong who will oversee IMG’s do the job in India. In accordance to Ford, India is an vital sector and a resource of worldwide powertrains for its Ranger SUV.

In October 2019, Ford and Mahindra had claimed they would sort a joint enterprise in India in a transfer to cut costs for acquiring and developing motor vehicles for rising marketplaces. Nonetheless, by the close of 2020, the two automakers has made the decision to conclusion the joint venture for many explanations.

Ford was reportedly working on 3 SUVs in collaboration with Mahindra. Just one of them was a compact SUV, to be designed by Mahindra based mostly on the system of the new XUV7.

Irrespective of remaining in India for 25 yrs now, Ford has failed to garner sizeable share in the passenger car or truck segment. With all-around 2 for each cent share, Ford is not the 1st US carmaker to struggle in the Indian sector dominated by Maruti Suzuki and Hyundai Motor. Formerly, Normal Motors and Chevrolet faced equivalent fate, with GM ultimately calling off its India functions four decades back. Harley Davidson was one more US-dependent auto producer who experienced made the decision to contact off India operations very last yr soon after it failed to get a foothold.

Immediately after calling off the venture, Ford is now left with only two decisions – deliver its cars from world portfolio to India and attempt its luck, or produce autos for India all by by itself. The second alternative can only turn into practical for the US carmaker if it can localise producing to a massive extent.